● About + certifications

American roots.
Austrian courts.

Certified coach, lifestyle player and community builder Alicia Wolfgruber has helped pickleball grow in Austria since its earliest public days.

Alicia playing pickleball in a pink top

01 / Her story

Growing the game
with personality.

Alicia is an American pickleball coach, lifestyle player and seasoned consultant based in Austria. She began playing pickleball in New York City in 2018. In March 2019, she took part in Austria’s first public pickleball exhibition in Vienna.

That same year, she founded Pickleball Vienna, Austria’s first and longest-running pickleball group. The non-profit introduces the sport to new audiences through community play, events and an active lifestyle.

Her experience also includes serving as a pickleball ambassador and as an officer in an international federation.

02 / What kind of pickleballer is Alicia?

Traveling player

As a traveller, Alicia enjoys combining new destinations with opportunities to play pickleball.

Style enthusiast

Bringing colour, character and personal expression to the court.

Community player

Creating experiences where people return for the game and the company.

Beyond the court

Wife, mother, skier, music lover, history lover and enthusiastic collector of pickleball paddles.